The trailer to your film is many things – it is a statement of intent, a promise of what is to come, and a chance to blow your audience away. You have an opportunity in this short space of time to hook your audience in, to make them need more. It is critical to get this right, as directors today must contend with ever increasing production values from their competitors and the shortening attention spans of their audience.
Creating a top notch video production demands top notch sound. Music aside, the range and quality of audio options available for an immersive experience can make the difference between drawing your audience into your world or shutting them out. Cinemas boast high-level speaker systems to capitalise on this, while entertainment junkies invest in expensive surround sound home setups to emulate the experience. Sound seriously matters.