Of all the instruments used in the classical repertoire, perhaps the piano is the most recognisable and iconic, perhaps even the most favoured by the general public. Its gentle tones have soundtracked our favourite albums, our top films, and our childhood memories. Its instantly evocative sound has been planted in our ears from our earliest times, whether that is by us taking lessons or simply by hearing performances at school.
The clash between the strong and powerful is a ritual we see in humans and animals alike. It is an eternal and primal act that people are enthralled by time and time again, seen from the Coliseum of ancient Rome to the boxing matches of today.
Your business is your brand, it is a representation of your values and personality, and much like your own identity it is totally unique and like no other. Your customers cannot be immediately expected to understand the value and uniqueness you have to offer, however, and among the sea of companies that all tread the safe path of corporate tropes it is easy for yours to get lost.
Few instruments complement each other as the Piano and a String section do. The meandering and dreamlike melodies of the piano tumble over rich swells of violins, violas and cellos, painting pictures through sound alone. Perfectly sitting beside each other, each easily matches the other’s dynamic changes, whispering together or rising effortlessly in union.
In production music there are many styles that can be utilised. Gentle ambience can be found alongside beat-heavy electronica, and each has its right place. Consistency can be a powerful tool to a soundtrack, however, and such disparate sounds may perhaps fit the moment but do little to unify the production thematically.
The right Royalty Free Music in the right place can benefit any scene. Films throughout the decades have brought us countess memories thanks to their striking musical accompaniments at critical moments. Perhaps nowhere can we see this better at work than in modern action films and their ever-included build up music.
Sourcing the right music for corporate promotional material can prove surprisingly challenging. The music must be engaging yet tasteful, inspiring without being melodramatic, and must remain suitable at all times for a broad and highly professional audience. With big clients and serious business opportunities at stake it pays to make sure the music accompanying your corporate video gives off the right impression.
Throughout its history, ‘Production Music’ (or ‘Stock Music’) has undergone numerous changes as its style and usage has adapted with the times. The origins of Production Music most likely lie with the birth of cinema, where screenings would be accompanied by a pianist or organist providing a live soundtrack to the event.